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Marketing research
 
A difficulty of standard marketing research is that people will not -- or cannot -- provide accurate information about their mental states. When asked why they prefer a brand of soft drink, or how a warning label affects them, most people cannot give a straight answer. This is the great advantage of brain waves for marketing research.
 
The Nielsen Company’s new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
 
Customer relationship management
 
A CRM system can make it easy for salespeople to share information with one another. For instance, if several salespeople have worked on the same account, they can view notes on when the client was last called or about successes or failures, and use that intelligence in their efforts. CRM systems may have opportunity-management features.
 
You don't have to be a big spender at Saks Fifth Avenue or Neiman Marcus to get a phone call or special treatment from a salesperson. Sure, it helps if you're flashing your credit card all over a luxury retailer, but even salespeople at less-pricey specialty stores are often happy to alert you about sales, set aside items or keep you in the loop.
 
The recent financial crisis and pending economic slowdown requires call centre professionals to revisit their strategic direction. Maintaining the current strategy may be sufficient for some organizations but a danger exists for the majority. Call centers that do not adjust their strategies to meet the needs of the organization run the risk of becoming a financial burden for the organizations they support. Ideally, the call centre should be identified as an instrument of positive financial gain.
 
 
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Горенье

Наша Компания занимается продвижением бренда "gorenje" на рынке бытовой техники России. По мере своей деятельности компания столкнулась с трудностями хранения и структурирования информации о партнерах, так как их количество ежегодно увеличивается. В связи с чем, усложнился поиск и отслеживание ис...

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